Writing Sample: 50 Years of Mustang Muscle
Writing Sample: Bic Her A-List Accessory
Developed the sales and integrated marketing strategies for the PEOPLE brand, including PEOPLE, PEOPLE.com and PEOPLE StyleWatch. Leveraged PEOPLE as a vital media partner for advertisers through compelling proposals, partnerships and other opportunities.
Responsibilities included: Conceptualized, wrote and executed integrated proposals, presentations and concepts. Oversaw core franchises, including the Sexiest Man Alive platform + project management + served as the marketing counterpart in collaboration with sales.
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